Creative Process

Design doesn’t come in a flash of inspiration – it’s a process of discovery that takes patience, experience, and communication.

At Dream Design we’ve narrowed it down to four steps:

In order to accomplish your objectives, we must first understand your business. Who is your competition? Who is your target market? How would you like to diversify your company? What are your long-term goals? The foundation to a successful design solution is formed by the answers to these most important questions.
Concept and Design
Once we have done our research, we begin organizing and analyzing the information we have gathered. We study the competition and the emerging trends in the marketplace and begin to develop the creative design process. We may choose a couple of ideas and produce a rough sketch or a computerized mock-up of them. We will then present it to you for your approval.
Refinement and Implementation
Once we have chosen a final direction, we go back to work to perfect it. We’ll go over every inch of the project to make sure it is lined up correctly, colored accurately and ready to move into production. We will then present you with a finished copy of the final artwork for production.
Once everything has been finalized, we take another look at the complete picture to make sure that we have met our desired goals. If you are satisfied, we move the assignment toward completion. Depending on the size of the project, we may suggest enhancements on future ventures, as well as other marketing initiatives. If you’re like most of our clients, you’ll like the results so much that you’ll work with us again.